If happiness is about managing expectations, then books are seriously stoked right now.
We humans were promised hoverboards and self-lacing Nikes and our bitterness knows no limits. But thanks to Push Pop Press and former Vice President Al Gore, books can rest assured that their evolution is in safe hands.
The book-app they created provides an immersive experience that brings Our Choice, Gore’s book about the solutions to climate change, to full digital life. With all the interactive multimedia (photos, video, audio, geolocation), the experience more closely resembles game play than reading.
Frankly, the environmental movement needed this shot in the arm. It has been on life support recently.
When Apple first launched the iPhone and iPad, the company messaged the products as magical and revolutionary. I now understand that positioning as less hyperbole and brand braggadocio than a statement about the promise and potential that others would help them fulfill.
Through this app, the iPad’s potential is being realized.
Oh, and by the way. The crisis of climate change is, in fact, real. And there are solutions. Alas, only if more legislators could get their hands on a iPad and take less crazy pills.
-Matthew DiGirolamo, Cause Catalysts
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